4 Features That Make A Good Press Release
There are many people who feel that press releases don’t create much impact and weight as they had before. And while it is true that there are some other people who use them incorrectly, still these releases can have a huge impact on helping to create buzz about your brand and products so long as it is written properly. Here are a few things that you need to be mindful about to be certain that your release can deliver the desired results to help you create an effective and impressive press release.
Number 1. Newsworthy – if you’ll look around, you are going to find lots of people writing news that are unworthy releases. For you to become successful, you have to be sure that the release has got something that is worth mentioning. This may be anything from introduction of new product, abnormal profits and so forth. As a rule of thumb, making releases that aren’t adding anything new to people is something you should refrain from doing.
Number 2. Informational – initially, people are using press releases in order to popularize their brands. Remember that it is almost impossible to make progress if you will follow this. Press release that you are about to write has to be informative. If you have introduced new product, then you should tell your readers about it and not just focus on your company. If you want journalists to find it interesting, pick it up and then either distribute or publish it, then you should talk about statistics and facts of the product as well.
Number 3. Timely – the release will not create much of an impact as you expect if it is released at the wrong time. Experts actually recommend writers to send releases during productive hours of day. Thus, it is more likely to catch attention before 10 am. However, it is important for you to be aware of the day when you will send it out. Preferably, you have to send it either on Tuesday or Wednesday and never on Monday, Friday or even during weekends due to the reason that there are only few or no people reading during this time.
Number 4. Easy to read – if the press release is written in hard to read language, don’t expect that it can grab plenty of attention. Another thing that you should know is that, no one would read or share it if it is not formatted beautifully. Your release should be written in an easy language and has to be formatted professionally so by that, people can have easy time of navigating through it.
Press releases can be both impactful and effective as long as it meets these 4 features.