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Promoting it successfully is, these days, comparatively harder and because journalists (and PR Agencies) operate beneath tremendous strictures of time, they reach for the ubiquitous, simple, hi-tech remedy that has spoiled the market for everyone: some automated mailer software program that will blast a Press Release on the desk of each and every magazine and newspaper editor in the country”.
Professors Raffaella Sadun (Harvard Enterprise College), Luigi Guiso (European University Institute), and Oriana Bandiera & Andrea Prat (London College of Economics) studied the daily time tables of 94 best European CEOs and concluded, The vast majority of a CEO’s time, some 85%, was spent working with other people by way of meetings… while only 15% was spent functioning alone.” That, in itself, ought to rule out a leader who spends most of his time top himself.